USM Modular Furniture — Midtown Edition

A photographic campaign for USM Modular Furniture’s NYC Midtown Edition, produced by Office Ben Ganz in collaboration with PIN–UP HOME.

Shot in the Office Ben Ganz studio on Mamiya 645 and Toyo 45AX, the series presents USM as a modular architecture for display, storage, and interior storytelling. The furniture is staged with inflatable pool toys, bananas, roses, books, teddy bears, silverware, and studio objects, creating a contrast between the system’s precise chrome grid and the softness, humor, and disorder of the objects inside it.

Role: Co–Creative Direction, Photography
Client: USM Modular Furniture
Studio: Office Ben Ganz
Collaborator: PIN–UP HOME
Location: New York, NY
Cameras: Mamiya 645, Toyo 45AX
Year: 2025